Wedding Websites for a Planner’s Clients

None of them is a planner product

This is the part that surprises people new to the category. There is no planner console, no multi-client dashboard, no template you clone across weddings. You work inside your client's account, on their login, with their preferences.

The Knot and WeddingWire do have a vendor-facing platform — WeddingPro — and planners are one of its listed categories. But read what it sells: Storefronts on both marketplaces, advertising packages, a shared inbox for couple enquiries, and analytics on leads (verified September 2026 from WeddingPro's own product pages). It is a channel for finding clients. It does not build a website for the clients you already have.

That is not a criticism. It just means the practical planner questions are the boring ones: can I get access without holding my client's password, can I hand it back cleanly at the end, and can I fix a detail on the Thursday before the wedding without a support ticket.

The brief where the default breaks

There is one client brief where the free default stops being the right recommendation, and it is not a design problem.

A wedding where the two families do not share a language. One set of grandparents reads Turkish, the other reads German; or the couple are in London and half the guests are flying from Brazil. On every platform above, a wedding site is one wedding in one language. The workaround everyone reaches for is to write the important parts twice — a second page, a duplicated site, a paragraph repeated underneath in italics.

It works on the day you build it. It fails the first time something changes, which for a wedding is roughly every fortnight. The ceremony moves half an hour and one language now carries the old time. The hotel block changes and only the version you happened to open gets fixed. As the planner you own that drift, and it lands during the weeks you are busiest.

Translation quality is not really the risk here. Divergence is.

What to look for if that is the brief

If a client's guest list spans languages, the questions worth asking a platform are narrow:

• Does one edit reach every language, or are the language versions independent documents?
• Does a guest land in their own language without picking it from a menu they cannot read?
• Does the RSVP work in their language, including the questions, not just the page around it?
• Do travel and schedule translate, since those are the parts that change and the parts guests actually need?

Most platforms answer yes to the first only for interface labels — buttons and menus — while the couple's own words stay in whatever language they were typed. That is the distinction to test, and it takes about two minutes on a trial account.

Where LumiWed fits, and where it does not

LumiWed is built for that one brief. A wedding is published in each language you activate, from a single set of content: change the schedule once and every language follows. Each guest gets a personal link that opens in their own language and already knows who they are, so there is no account, no app and no language picker to find. Schedule moments and RSVP questions translate with the rest, and a schedule moment can be hidden from the guests of a language it does not concern.

We are not claiming planners use it — we would have to make that up, and this whole piece is an argument against doing that. What we can say is what it is not: no gift registry, no vendor marketplace, no budget tool and no planning checklists. If a client wants those, The Knot or Zola is the better recommendation and you should make it.

The honest split is this. Single-language, domestic guest list: recommend the free default and spend your time elsewhere. Families who do not share a language, with details that will keep moving until the week of the wedding: that is the case where a multilingual site is worth the conversation, because it is the one where the workaround costs you rather than the couple.